May 08, 2022
In General Discussion
But, then, what kind of content should be published on a blog? Within a content strategy , the articles of a blog should be, for the Business Email List most part, aimed at informing and educating the public according to the stages of the purchase journey outlined by your buyer persona. A buyer persona is a semi-fictional character that represents Business Email List your ideal client. And to get to your company, go through a shopping journey represented by the sales funnel that is made up of 3 stages: Top of the funnel: the moment when the buyer Business Email List person discovers that he has a problem. Middle of the funnel – Here, the buyer persona is looking for ways to work it out. Bottom of the funnel – At the end, the buyer persona Business Email List finds out who can solve their problem. Right, but what does that have to do with Business Email List content production? Well, following the Pareto Chart, 80% of your content should be dedicated to the top and middle of the Business Email List funnel and 20% to the bottom. To make this concept clearer for you, let's see examples of issues corresponding to each stage of the funnel. On the one hand, suppose a travel Business Email List agency has a blog and wants to use it to attract more customers. On the other hand, your buyer persona likes to travel and is considering a family sightseeing trip. So, your contents can follow this line: Top Business Email List of the funnel : "Discover what are the advantages of taking a family trip". Middle of the funnel : "7 tips to make a perfect trip with your family". Bottom of the funnel : "Discover our promotions Business Email List for family trips". As you can see, the first subject is aimed at the problem that the person has at the top of the funnel, the second, at the tips they are looking for in the middle, and the third, to Business Email List find out more about who can solve their problem at the bottom of the funnel.